No two women are alike, but they all want to look and feel 100%. With this in mind, the spot features snapshots of Australian women engaging in their own unique beauty moments and rituals. Through the mirror, it captures a diverse range of women striving for their own version of beautiful with the help of Priceline products. Using a combination of real women together with Priceline's ambassadors, Ita Buttrose, Ada Nicodemou and Sam Harris, the execution celebrates women of all ages and ethnicities.