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Year 2024

Company StudioLorenz.co

Responsibilities Conceptualisation, Art Direction, Graphic Design & Copywriting

PROBLEM

How can we capitalise on the busy period of the Australian Open and keep MAMAS' Dining Group's restaurants top of mind?

SOLUTION

Nestled among the likes of Mc Donalds, Binge and Corona, the ads were showcased on five strategically placed billboards in high-traffic areas throughout the Australian Open. Normally, a project of this scale would need a whole team: Art Directors, Copywriters, Account Managers, Producers, Graphic Designers, and Retouchers. However, I managed all aspects independently and completed it within two weeks.

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Suraiya Lorenz

Art Direction, Graphic Design & Digital Content

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